The One-Page Business Website

One page websites are strange creatures. There may not be any navigation. There may not be any off-site calls. There is likely nothing to pre-fetch or pre-render. It limits your options in terms of linking, but it also focuses value on a single page. It gives Google only one chance to accurately interpret what you do.

Just to clarify, on one hand we have the "infinitely scrolling pieces of crap", a page with lots of sections and different topics thrown together as a substitute for a logically structured website, and on the other hand we have small pages about one topic which are very simple.

For some businesses, one page works. Before they moved to another city, I had a client that ranked number one with a single-page website for years, in an industry that had some large, elaborate, expensive websites.

Once again one page wins the day. ABC Muskoka, an auto body repair shop, is a small business easily represented on one page. People know what auto body repair is. They know what rust repair is. They probably typed those exact words into Google. All they want is two things: an address and phone number. Everything else is bonus content to help them appreciate the high-quality work done at the shop, which is easily shown on one page. In a case like this, extra pages would be pointless, there would be nothing to gain.