Tuesday, March 5, 2013

Website Redesign: Buckhorn Sand and Gravel

We've finished a new website for Buckhorn Sand & Gravel. They sell sand, gravel, and stone, and also offer construction and landscaping services. They've been in operation since 1963.

Their website was never a major channel of marketing or communication, the telephone being the main point of contact. This explains why the site became neglected, and why they were still so busy despite it: their abandoned website honestly wasn't a detriment to business. But at least they realized the website didn't represent them, and made a wise call getting a new one built.

The goal here was to create something new, modern, and with better information, yet remain simple enough for their customers. Visitors get a thorough idea of their product line and range of services, and plenty of carefully selected photos (that pop-up to large versions). Customers will still phone or email regarding their projects, but the website is now much more useful to start with.

Colors stem from their logo's white and orange, with a textured rock background throughout. The site already appears in the top-10 search results for aggregate products and landscaping services in several of their target geographical areas.