Monday, July 12, 2010

Excerpt: Why Local Businesses Need Web Sites

Here's an excerpt from one of the articles on our site:
Why Local Businesses Need Web Sites.

"Local businesses serve clients who live or work physically near the business. Local businesses can be small or large, but the key factors that make them "local" are: they offer products or services that people need to experience first-hand (like eating in a restaurant), or prefer to try first (like trying on shoes or clothing before purchase), or are impossible to do at any distance (like getting your car fixed)..."

When you think about it, our lives revolve around local businesses: dentists, realtors, accountants, lawyers, optometrists, auto dealers, repair shops, hair salons, etc. The funny thing is many of these businesses and professionals don't understand the benefits of advertising their services, including having a proper web site. Some of them will happily run ads in the local newspaper, yet never spend a few hundred dollars to have even a simple site built. Hard to believe.

This is a fairly long article, designed to help business owners and managers understand the value of a web site. Pass it along or leave a comment if you find it helpful.