Top-Ranking Success: Discovery Child Care

This is a fun and bright website using the client's selection of green and yellow to match their print material. There are many photos throughout the site, featuring parents and children at the day care.

The target audience is parents seeking child care in Peterborough, Ontario, so there are useful links and documents for them on the website. The parent handbook is one of several forms available to view or download, and links to regulatory and industry groups are prominent on the home page.

Top-10 ranking for this site was achieved by designing the site in the simplest possible way. Four pages with clean and obvious navigation; no ads, scripts, or embedded content; no css or other off-page or off-site calls. Nothing that doesn't directly describe the child care center. All content runs straight out of the root directory. Search engines and visitors have instant access to all content on the website within two clicks from anywhere.

Top-Ranking Success: Robin Walton

Another rewarding top-10 website we designed is RobinWalton.ca, for a freelance illustrator in Ontario Canada. Robin is a true freehand artist, using chalk and pencil. The world is overflowing with computer graphic designers, so it was a treat being able to build a top-ranking website for a traditional artist.

The site is simple, basically a bio of the artist and some of her sample illustrations and drawings.

In terms of the top-10 website ranking, there weren't a lot of elements to add to the site that would have been of value to visitors, so we merely optimized what we had. In her effort to gain new book publishing clients, it was important that we kept the site simple and focused: freehand illustrations by a freelance artist. Paying attention to the basics was all it took. (This site has a broader audience than our typical local sites, being the entire province of Ontario, yet the ranking work remained much the same.)