Wednesday, March 16, 2011

Top-Ranking Success: Discovery Child Care

Child care in Peterborough Ontario CanadaThis is a fun and bright website using the client's selection of green and yellow to match their print material. There are many photos throughout the site, featuring parents and children at the day care.

The target audience is parents seeking child care in Peterborough, Ontario, so there are useful links and documents for them on the website. The parent handbook is one of several forms available to view or download, and links to regulatory and industry groups are prominent on the home page.

Top-10 ranking for this site was achieved by designing the site in the simplest possible way. Four pages with clean and obvious navigation; no ads, scripts, or embedded content; no css or other off-page or off-site calls. Nothing that doesn't directly describe the child care center. All content runs straight out of the root directory. Search engines and visitors have instant access to all content on the website within two clicks from anywhere.

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