Cassel Entertainment is another of our top-10 ranking local websites, in the category of wedding DJs in the Peterborough, Ontario region.This is a typical DJ service, providing music for indoor and outdoor events. Dan Cassel, owner and disc jockey, primarily provides music for wedding dinners, receptions, and dances. But he also does graduation dances, office parties, reunions, or any other type of get-together.
Dan wanted the site to be classy, and made a specific request for a vintage '57 Chevy. After several designs, the result was a prominent custom black & white graphic at the top left of each page. He was pleased with the addition of a couple dancing beside the car. His logo was also custom made, as were the spinning music notes in the navigation links.
In terms of ranking, other local DJ sites aren't built very well (many are "home-made"), so getting him ranked in the top-10 didn't require any special effort, other than sticking to the basics of proper web design. During research it was found that DJ websites rarely have backlinks, other than directory listings. DJs tend to serve one-shot clients who don't have their own websites. That could be something to consider in the future if necessary. In the meantime it's already a top-ranking site with good traffic.
