Credibility Checklist For Business Web Sites

1) Eliminate All Typos And Poor Grammar: Spelling mistakes, incorrect use of punctuation, incorrect use of words, and other grammatical errors are more than embarrassing. Don't minimize the importance of this. Visitors who are literate can find this almost unbearable, regardless of the industry you are in. This sort of thing is particularly inexcusable because fixing this type of mistake should take a webmaster just minutes.

2) Correct And Up-To-Date Content: Your site must be accurate and current. Any changes, updates, or redesigns can easily be created offline and posted in one shot. You should never have to say "Sorry, we no longer offer that product/service", or "We just haven't put up the new prices yet", or "We're in the process of updating our site".

3) Prove You Are Real: Have photographs of key employees, photos of your office or facility, photos of products, photos of you with clients. Give real contact info, phone numbers, and street address. (Never reveal too much personal information about your people or your other clients.)

4) Prove You Are Legitimate: Make prominent use of client testimonials, employee credentials, courses, awards, community endeavours. Mention past accomplishments of employees and/or management. Tell how you created specific tangible results for a previous client.

5) Educate Visitors/Potential Clients: Giving free advice, free articles, free videos, useful internet links, and/or a routinely updated blog are all good for establishing credibility. If you can help your visitors learn or discover something new, it will stick in their mind and set you apart as an authority on the subject.

See our Articles page at Second Glance Digital Media for more good stuff.

Our Three Latest Web Design Clients

Like most web design companies, we get some clients who have thoughtful ideas for their sites, and others who give us raw material and tell us to call them when it's done. It's the variety that makes it interesting.

Sometimes we get clients who are just fun to work with. Our latest three web design clients were actively engaged in the design of their sites, and all three were fun in their own way. (And of course each one of these is now a top-10 ranking site in their market, since that is our specialty at Second Glance Digital Media.)

Robin Walton, freehand illustrator and artist (RobinWalton.ca) - Being a freehand artist, Robin had given much thought to the look of her site and had made some custom drawings for it. All we needed to do was translate her ideas into a functioning site. This was fun to build for a few reason: she's an independent freelance artist, and we love putting people on a small budget in the top-10 search results; she came prepared with great ideas and custom content for the site; and she asked good questions about what could be done, what might look best, and responded immediately to mock-up approvals.

Inside Security, about the new Ontario security guard course and test (InsideSecurity.ca) - Inside Security also came prepared with tons of content. There's nothing better than good content. It makes site design easy and search engines love heaps of real information. We spent some time acquiring images to supplement the predominant text, but much of it was simply building the site and getting layout approvals from the client. It's a straightforward design, very clean and easy to read. There's nothing cute or artsy to distract from the solid text content of this informative site.

Heritage Natural Beef, drug-free local beef (HeritageNaturalBeef.com) - Another case where it was rewarding to put a small business in the top-10 search results. They actually had a site for several years but it couldn't be found in searches, and I mean you couldn't find it no matter how hard you intentionally tried. It hadn't been banned or anything, it was basically just lacking every possible element of correct design. When we were done they ranked number two, only behind the long established industry leader.