Saturday, May 7, 2011

Top-Ranking Success: Graywood Sporting

Manufacturer's agent in CanadaThis top-10 ranking web design is another site update. The company is a manufacturer's agent in Canada for sporting goods. (In other words, if you owned a sporting goods store and wanted to sell Winchester ammunition or SOG knives, you'd go through Graywood Sporting.)

The original website used detrimental text graphics in place of real text, the small amount of real text was Times Roman, every page was offset to the far left for no reason, everything was one shade of green upon green, and nothing was optimized for search engines to make any sense of.

Updates included centering pages, adding a custom background image, editing and formatting all the text, adding a plain text footer to every page, switching to plain text navigation links, SEO of every element from page titles to images, and updating the manufacturer, distributor, and sales contacts.

The redesign makes it cleaner, more colorful, and easier to read for visitors. And of course the real benefit to the client is a top-ranking website.