Friday, June 1, 2012

Old School Web Design: An “Enter” page

Also known as a splash page. Have you ever come across one of these? It’s basically a huge empty page with a logo and a link to enter the actual website.

This is a leftover from times when no one really knew what to do with a website, but wanted more than just one page with their flyer on it, so they tossed up an extra page with nothing but the company logo on it.

It might say something like: "Welcome, you are now at the website of Joe’s Peanuts. Please click HERE to enter our site..."

There are only two types of sites that might need a landing page or splash page: A multi-national site asking you to select a language or country, or a porn site that requires a legal warning or disclaimer. For all other sites an entry page is pointless and indicates an amateurish delight in having as many pages as possible, which is nothing but detrimental and irritating to users.

Your home page needs to be a real home page, rich with content.

Entry pages also present a huge problem in terms of ranking in web searches. If one home page is completely devoid of content, how do you suppose it stacks up against other websites with normal home pages full of information? Do you think Google and Bing would consider it more useful or less useful to users?

Give your visitors what they came for. Never make someone jump through a hoop just for the privilege of getting to your home page!

(P.S. If you do need to remove a splash page from your site, make sure your webmaster is going to do a proper 301 redirect.)

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