Grady Burnett has now joined Sheryl Sandberg working at Facebook. They both had been senior employees in the Adwords/AdSense units at Google. This is big news as Facebook continues to work on more targeted ways to nail members with advertising. These two people will likely be valuable in helping develop a better interface for the advertisers as well.
Here's a good, concise interview about e-commerce and conversion rates from Web Pro News.
I get the feeling that Microsoft may begin serving ads on Twitter soon. They've been testing for some time in markets outside North America. There's also a company called Federated Media that runs a site called www.exectweets.com, which extracts the tweets of business executives from Twitter. This is just one of the many "powered by Twitter" sites, but is noteworthy due to a partnership with Microsoft, which runs ads on the site.
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