While not the worst website out there, it sure needed help. The sprawling white pages were too bright with little imagery to compliment the text. It was a design that worked with monitors available at the time of creation (i.e. 1024x768 or smaller), but with today's laptops and large desktop monitors, the dynamic layout was very strange looking.
The central work included nice clear recreations of the logo and other artwork, new product photos, and top-to-bottom code rewriting. It lacked even the simplest elements like H1 and ALT tags! This website had a full range of typical deficiencies, never mind SEO.
Online shopping will be added to the site in coming weeks, but the redesign is basically complete. Work will now continue towards improving the search rankings and driving traffic, with ongoing adjustments to the content and copywriting, as well as reaching out through social media. There are also several legitimate directories this company should be in that are specific to the products they sell.
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