1) Use proper grammar and spelling. Sure, there's a lot of bad grammar on the web, and that's to be expected of the average uneducated schmuck. But if you are passing yourself off as a writer you have no excuse for bad writing. At least check your spelling.
2) Publish original content. Prove you are an authority on your subject. A good way to kill your own credibility is to offer nothing but regurgitated material, like summaries and links to other blogs, articles, and news. If you don't have, at the very minimum, an extremely unique point of view about something, why are you blogging anyway?
3) Provide evidence and supporting material for what you are saying. You can gain credibility by backing up your thoughts with stories, studies, examples, references, quotes, and other evidence. Just remember point #2, and don't create posts with nothing but stolen material.
4) Blog only when you have something worth saying, not simply because "it's time to", or someone said you should. I blog about once or twice a month. Others blog several times a day. Don't be influenced by what others say or do. Unless you blog for an audience that's illiterate, quality rather than quantity will sustain your blog over the long term.
5) Don’t ramble. Edit large posts into smaller ones if possible. Remember, there are blogs and then there are full-blown news, opinion, and editorial pieces. People are busy. Blogs should be concise, on-topic, and easy to read.
6) In terms of the physical layout of a blog, don't make advertisements the focus. First, that's a violation of most terms of service, and second, it will be obvious you are just making stuff up to blog about in hopes of making money from the ads. Having ads on a blog is fine, but if your content is nonsense, no one will ever come there to click the ads anyway.
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